There is a tendency to romanticise the past, to engage in nostalgia for an era that never really was. Still, I can’t help but wonder if the internet has been a bit of a mixed blessing for movie fans looking forward to the next big Hollywood release. Sure, it’s full of commentaries and interviews and trailers. Occasionally, a film like Tron: Legacy or The Dark Knight will do something utterly wonderful to grab the attention of various film fans. However, it also feels, sometimes, that there’s a conscious attempt to push the hype machine into overdrive. I have no problem with anticipation, but I think making a teaser trailer for an actual trailer or even staging a countdown to a release date of a trailer might be a bit much, even to me.
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